Instacart: growth, ads, and marketplace ML
Production ML across growth targeting, ads bidding, inventory availability, fulfillment decisioning, and marketplace systems.
Resume detailsPhD Economics, UCLA ยท Senior machine learning engineer
I build and study systems where measurement matters: experiments, causal inference, marketplace algorithms, production ML, and decision loops under uncertainty.
Projects
Short version: economics training, production ML, real marketplace systems, and independent AI products.
Production ML across growth targeting, ads bidding, inventory availability, fulfillment decisioning, and marketplace systems.
Resume detailsWorked with Susan Athey on Bing search-auction counterfactuals, ranking rules, and marketplace revenue effects.
Research backgroundLocal agent memory and evidence-based continuity: what an AI assistant should remember, when to trust it, and how to prove what changed.
Product siteNeighborhood produce-sharing marketplace. Product, trust, local coordination, and full-stack execution.
Live productPrivate autonomous research and decision system for options: data, forecasting, risk controls, execution, and monitoring.
OverviewAutomated policy-function adjustment using reinforcement learning, tied to production bidding systems.
Patent PDFInstacart
Three areas where the work combined economics, production ML, and real marketplace feedback.
Built Instacart's first optimized ads automated bidding system from scratch. Replaced manual product-keyword bids with weekly-budget bidding across roughly 70% of Sponsored Products spend, about $700M annualized.
Related patentBuilt the MVP for growth targeting from causal experiment outcomes. Ranked users by expected incremental treatment effect instead of naive conversion propensity.
Resume detailsBuilt item-store availability and fulfillment ML across noisy catalog, store, shopper, and operational signals. Work included real-time LightGBM serving, calibration, rollout, monitoring, and critical-item prioritization.
Resume detailsPDFs
The public PDF surface is intentionally small.
Writing
Long-form notes on architectures and decision systems.
A visual guide to TFTs with the actual Pelican usage path: feature families, labels, candidate scoring, and a real AAPL spread decision.
Read the explainer